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Americans Still Wary of Greenwashing

Harris Poll finds 59% think organic label is excuse to charge more.

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By: TOM BRANNA

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According to a March 2013 Harris Pollof 2,276 U.S. adults interviewed online, concern for the current state, and future, of the environment is on the rise in 2013 (38% vs. 31%in 2012), just as economic indicators point to all time stock market highs and a solid housing market recovery. However, as Americans start to feel better about reaching into their pockets, they still may not be ready to dish out the extra green on organic items. Turns out that more than half (59%) agree that labeling fo...

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